Amuse has established a new company, Kulture Inc., as well as a fund specializing in the Web3 and Metaverse, named KultureFUND, and BABYMETAL’s producer has been appointed as the head of the company.

The objetive of the company is to incorporate new technological trends, such as Web3 and Metaverse into their existing business, as well as create new services, businesses, and IP. As for the fund, the objetive is to invest in and strengthen partnerships with domestic and international startups that can work together for the development of new entertainment by mixing various IP and technologies.

They also announced a set of pre-launch NFT “Kulture Launch Anniversary NFT” which apart from the NFT itself will also grant access to to Kulture’s exclusive community “Kulture Klub”.

Not much else is known at the moment.


Kulture announcement text:

Together with the evolution of technology,
we are devoted to creating new entertainment.

With a strong background in all forms of entertainment, Amuse Group established Kulture as a new challenge to further expand into undiscovered territories within the industry.
Amuse has always been creating new entertainment based on the idea that “only excitement can shoot through people’s hearts”, always keeping abreast of the changes of the times.

We have been quick to embrace the changing times and take on new challenges, such as Japan’s first simultaneous multi-platform pay-per-view online live performance by Southern All Stars in COVID-19 pandemic, Perfume’s NFT art “Imaginary Museum “Time Warp” – Reconstruction”, BABYMETAL’s NFT trading card and NFT virtual sneaker initiatives, and more.

In this context, we believe that it is necessary to utilize new technological trends more aggressively than ever before for the future development of entertainment, and we have established Kulture Inc. to incorporate technological trends such as Web3 and Metaverse into our existing business and to create new services, businesses, and IP. Kulture Inc. will be established as a place to create new services/businesses/IP.

We will not only pursue business success, but also form a team with various members and aim to produce cutting-edge output that will bring new value and excitement to the world.

Please look forward to the future of Kulture.

KultureFUND announcement post:

Kulture has established “KultureFUND,” a fund specializing in the Web3 and Metaverse.

Through “KultureFUND,” we will invest in and strengthen partnerships with domestic and international startups that can work together for the development of entertainment. We will take on the challenge of creating new entertainment for the world together as partners by fusing various IPs and startups’ technologies and creating synergy with our own content.


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Categories: KOBAMETAL

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