Nikkei Entertainment does a yearly release of their surveys on talent in Japan. The release includes 2 charts, one on male talent, and another on female talent, with a total of over 1280 artists. They take 2 values into consideration, public recognition and interest rate. BABYMETAL has been popular enough to be included since 2015.
BABYMETAL has dropped on both public recognition and interest for this year’s Talent Power Ranking, which is obviously not surprising since they have been in hiatus since October of last year.
Find all the data for this year (and previous ones) below, along with my analysis, the known methodology, and sources.
Data On BABYMETAL
The data shows that BABYMETAL is recognized by name and face by 25.5% of the Japanese population, and 18.4% of people have interest in them (listening to their music, want to know about them, etc.). Of those that recognize them, 72% have an interest in them.
Both recognition and interest dropped from their all-time highs, but still above any other year except for 2021. Meanwhile, the interest relative to recognition increased 6%, recovering the loss from 2021 and back to its 2020 value.
In regards to year-over-year, BABYMETAL’s public recognition has dropped 11%, as well as the public interest (-6%).
These are all of BABYMETAL’s numbers since they started being measured in 2015, with their respective year-over-year changes:
Note that the values represent the “performance” from the previous year, as the survey is done over the previous year and early in the year of release.
Data and posts from previous years:
A kind person has grabbed the data and divided it into female idols exclusively (which is where I source my data from to make the charts)
Note: the source for this is from 2018, and sadly the translator had part of the page cut off, which is why some of the methodology is not written here. But do know that more selection methods and questions are apparently asked.
- Survey: They conduct the survey via fax & web 4 times a year: Feb, May, Aug, and Nov. in regions across Japan (Tokyo, Chiba + others). Each time, they surveyed approximately 1200 people. They also use other selection methods.
- Recognition – They asked the respondents if they know the name and the face. If they do, then they recognized the talent.
- Interest – For the group that recognized the talent, they were further asked if they would listen, watch, or find out about the person. The possible answers are 1) very interested, 2) interested, 3) not interested, 4) absolutely not interested. The % is based on a weighted average of those who were very interested and interested.